Our story

Financial Advisor On Call™: Expert advice. Affordable price.

It all started with a simple conversation.

“Can you please take a look at my finances? I’m so frustrated with my financial advisor. I don’t feel like I’m getting anywhere.”

That’s the request our founder, Jim Stoddard got one day from his neighbor, Carl.** As a first responder, Carl had solid benefits and already began his financial journey with various investments and policies with an eye toward retirement and a strong financial future for him and his family. Carl worked with a financial professional but not one who was a fee-only financial advisor like Jim.

A few questions and one look at Carl’s documents told the tale – he was being taken for a ride. The financial professional was triple charging him: a flat fee per year just to sit with her on a quarterly basis, an annual percentage fee for all his assets under management, and to top it off, she had commissionable products being sold to him in the asset-based account.

Even worse, the performance on the accounts was subpar at best. She steered Carl toward some products and services that may have earned that “professional” high commissions but were not necessarily the best fit to help Carl and his family achieve their financial goals. Jim, who as a professional financial advisor does not offer products and services only objective fee-only advice, told Carl what he saw and gave him some options on what he might consider doing to help him move toward his goals.

Shortly after their conversation, Carl told Jim, “That was hands-down the best advice I ever got.” He had made some changes and was now in a better financial position with products and services that better fit his needs.


See Jim's Bio

Jim Stoddard

Founder & CEO

Jim was happy to help. After all, in addition to his clients, Jim’s conversation with Carl was like Groundhog’s Day – one he had countless times during his more than 30 years as a financial advisor with family, friends, and acquaintances complaining of the same challenges and mired in the same frustration and confusion. He found most people were like Carl, they had serious questions about their financial lives but they didn’t have easy access to an unbiased personal financial advisor to help them consider their options

Jim’s passion for helping clients move toward more solid financial futures coupled with the need of so many people for personalized, unbiased financial advice and tools inspired Jim to think of a solution. He wanted to make it easy for people at any stage of life to access personalized financial advice online for them and their lives from a professional fee-only financial advisor* and the tools to keep their financial lives at their fingertips from anywhere, anytime.

That’s how Financial Advisor On Call™ was born.
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  • *Financial planning and financial advisory services offered by FAOC, LLC, a registered investment advisor (RIA). FAOC, LLC, is a wholly-owned subsidiary of Financial Advisor On Call, LLC, a fintech company offering educational services and record management support.
  • **Name changed to protect privacy.